Creative Strategist, Writer, and Director shaping brands and storytelling across sport, media, gaming and culture.

Consultancy

I’m a Creative Strategy Director with over a decade of experience shaping brands, campaigns, and cultural narratives across sport, media, music, and gaming. I help ambitious organisations define their voice, reach new influential audiences, and execute ideas with clarity and impact.

My approach is visionary and collaborative—combining strategic leadership with hands-on creative direction that unlocks fresh thinking and ideas.

I specialise in leading and training teams towards excellence, facilitating cross-disciplinary collaboration, and developing ideas that excite new audiences.

Writing & Directing

I’m also a writer and director exploring themes of love, community and connection across theatre and film. I recently completed my MA in Creative Writing at Manchester Metropolitan University where I was mentored by award-winning writers including Simon Stephens & Ali McDowall.

My theatre work has been performed at the Royal Exchange, Contact Theatre and the Golden Goose. “Sink”, my first short film, was released in 2025 and is currently doing the rounds on the UK festival circuit.

My short documentary “Noi”, produced with Manchester-based production company Anattic will be released in early 2026 and “Poison”, a play developed with Ricochet will debut in London next summer. I was part of HOME Manchester’s first Film Lab, where I received mentorship from BAFTA-nominated UK filmmaking talent.

Selected Clients

2K, Arsenal FC, Beats by Dre, Bose, Cloudera, Coca-Cola, Coventry Building Society, Gillette, JD Sports, Manchester Jazz Festival, New Balance, Nike, PlayStation, Puma, Reuters, Snipes, Sony, Sports Interactive, Spotify,Therabody, The Cricket World Cup, UEFA, World Rugby.